Each year, millions of shoes end up in landfill. Because footwear is made from a mix of materials, it can be tricky to dispose of responsibly - and that’s something we’re passionate about changing.
In 2019, we teamed up with Save Our Soles, a Melbourne-based company that transforms worn-out shoes and tyres into durable rubber mats. Once those mats have served their purpose, they’re returned to be recycled again - creating a true circular process.
In New Zealand, you can drop your well-loved shoes into the Save Our Soles collection basket at our Newmarket, Auckland store. Once the baskets are full, we send them in bulk to Australia to be recycled through the same program.
In 2025, the rubber recycling landscape has become more challenging than ever. With limited industry support, we have evolved our processes to further reduce our environmental impact.
We have also diversified our recycling partnerships, expanding beyond Save Our Soles to include UPPAREL. UPPAREL is an Australian-based textile recovery and recycling company known for its transparent, incentivised approach to waste diversion. UPPAREL decommissions shoes in full and partners with a range of organisations to ensure each component is responsibly processed and kept out of landfill.
By returning your shoes to us, you’re helping reduce waste and give footwear a second life. 🌏